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Snap Kills Off Pixy, Its Flying Selfie Drone

Ding dong, the drone is lifeless. Pixy, Snap’s petite flying selfie digicam, is not any extra.

Technically you may nonetheless purchase one, however The Wall Road Journal reported this week that the system is finished for. Snap CEO Evan Spiegel has instructed workers that the corporate would quickly cease making the $230 gizmo. Snap will as a substitute “reprioritize” its growth efforts elsewhere.

The little drone had a brief life. (The identical could possibly be mentioned for its battery.) The Pixy appeared nearly out of skinny air in April. Now, rather less than 4 months later, its rotors spin no extra.

This isn’t the primary time Snap has jerked the wheel on its {hardware} technique. Moderately than attempt to mass-produce merchandise and create the subsequent large factor, Snap has remained an eccentric outlier in shopper tech. The corporate has made a number of makes an attempt at AR glasses, however they’ve by no means actually gone a lot past being a advertising and marketing stunt. Its latest glasses weren’t even provided on the market. Equally, Snap by no means appeared to set its sights too excessive with Pixy. It made a restricted provide and mentioned it might promote the system so long as provides lasted.

Final month, Snap reported that it had made much less income than ever earlier than, which spooked the corporate’s shareholders and led it to reduce on hiring. In contrast to poor Pixy, Snap’s future remains to be up within the air.

Right here’s extra of this week’s shopper tech information.

Motorola Will get Edgy Once more

Motorola smartphones have suffered from issues for some time. Most notably, they have been typically lacking key aggressive options and provided solely restricted software program updates. Fortunately, Moto is remedying a few of these flaws with its newest handset, the Motorola Edge. Does that identify sound acquainted? Sure, there was a Motorola Edge+ 2022 earlier this yr, however that telephone was $1,000. The brand new mannequin is half that value, but it is going to obtain higher software program assist: three OS upgrades and 4 years of bimonthly safety updates. It additionally has an NFC sensor, so you should use tap-to-pay wherever it is accepted.

The Motorola Edge runs Android 12 and has a powerful listing of specs for its value, together with a 6.6-inch, 144-Hz OLED display, wi-fi charging, and two-day battery life—due to the 5,000-mAh cell. It’s additionally powered by the MediaTek Dimensity 1050 chipset, which provides sub-6 and mmWave 5G assist (and C-Band too). We’ll have to attend and see how nicely its dual-camera system fares towards opponents just like the Samsung Galaxy A53 5G and Google Pixel 6A, although the Edge loses factors for its lesser IP52-rated water resistance (it is solely protected from rain and unintentional spills, not a drop within the pool).

Extra curiously, that is Motorola’s first smartphone to be “totally carbon offset,” and it’ll arrive in plastic-free packaging, which purportedly will scale back plastic waste by 5.7 metric tons and CO2 emissions by 83 metric tons. (It is a disgrace such a factor took this lengthy!) The brand new Edge can be offered at T-Cellular within the coming weeks for $498, and it’ll come to different carriers and as an unlocked system at Amazon and Greatest Purchase for $500 at a later date. This can be a “limited-time launch value” although—after a while, it’s going to value $599.

Final Ears Wonderboom

We right here at WIRED have a tendency to actually like Final Ears’ wi-fi audio system. (There are three of them in our information to the very best Bluetooth audio system.) They sound nice, take a beating, float on water, and are even kinda cute. Additionally they emit sound 360 levels round them, so nobody within the sizzling tub is overlooked of the blast zone.

Final Ears’ latest Bluetooth speaker was introduced this week. The Wonderboom 3 is an replace to the corporate’s hand-grenade-sized sound emitter. The corporate says this new model boasts 14 hours of battery life, an improved wi-fi vary, and an IP67 waterproof and dustproof ranking. It’s going to value $99 and will begin delivery August 31.

Google Desires Search to Suck Much less

Google Search is a large number. Attempt to search for any random factor and also you’ll doubtless discover that the topmost hyperlinks are sponsored advertisements or misinformation or ineffective websites which have simply exploited search engine optimization algorithms to realize a greater place on the web page. Discovering really helpful search outcomes is usually a ache.

Effectively, now Google says it’s attempting to repair all that. In an announcement on Wednesday, Google mentioned it plans to tweak its Search settings to prioritize “useful content material made by, and for, folks.” The objective is to weed out the low-effort content material that’s been designed primarily for search optimization. Google hasn’t shared the specifics of how that can work. (It’s all backend proprietary algorithm shenanigans, in spite of everything.) However in its developer weblog, the corporate says that its automated programs will trawl pages for apparent search engine optimization bait and deprioritize them. If one thing is deemed spammy, it is going to be tagged within the system as “unhelpful content material.” Then, hopefully, you’ll be capable to see higher search pages with out these hyperlinks cluttering up your outcomes.