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In case your plan is to run a publication as a interest, Substack is ideal—it’s free, simple to arrange, and makes sending out emails and constructing a subscriber base pretty easy. The issue comes if you wish to make a residing publishing your publication, at which level Substack can shortly change into costly. That’s as a result of, as an alternative of charging a month-to-month payment, Substack takes a ten p.c minimize of all income.
Flawless as their repute could also be, the economics of utilizing Substack are exhausting to justify over the long run. Say you handle to get 500 individuals to pay $10 a month on your publication—that’s an actual accomplishment. It additionally means your publication is pulling in $5,000 a month, of which Substack will take $500. Yearly you’ll be paying Substack $6,000, and it solely will get costlier with the extra success you will have. You would possibly assume that is truthful, you won’t. Both method, sticking with Substack when different choices could also be more cost effective at that time is leaving cash on the desk.
It could be exhausting to depart Substack, granted. They’re an excellent, regular firm—one which does under no circumstances allow extremism (wink.) Every part Substack does is justified, and good, and pure, and the corporate definitely wouldn’t ship a mob of transphobes into the mentions of a contract service journalist. Being related to Substack isn’t unhealthy on your model, in any method.
With that in thoughts, listed below are some extra reasonably priced options which are price trying out, what they price, and some hyperlinks to publication publishers who migrated from Substack and mentioned their experiences.
Ghost is open supply and run by a nonprofit. You may, in principle, set up Ghost by yourself server, although most individuals decide to pay Ghost as an alternative, together with a number of former Substack publishers. Ghost gives an official information for migrating and even a free concierge service that can deal with the migration for you.