If in case you have a robust traction slide, nothing else about your pitch deck issues
It’s a generally accepted knowledge that you simply want between 10 and 20 slides to inform the story of your startup. Numerous founders don’t appear to understand that not all slides are the identical, nonetheless. Some slides carry extra weight than others — and three of them are completely essential. As we speak, I’m taking you thru why these three slides are so necessary.
The best way to make use of this text is to consider which of those attributes you’ve in your startup to assist manage your pitch deck. For instance, No. 1 on this listing is traction. If in case you have superb traction, that ought to in all probability be the primary slide in your deck. In case your traction is flat (i.e., not rising, and even shrinking), poor or non-existent — possibly don’t spotlight that and assume as a substitute about how else you’ll be able to inform your story.
1 — Traction is king
Up and to the correct. Which is smart. Up and to the left could be time journey, and if you are able to do that, you’ve an much more useful firm than you thought.
Your traction slide is, by some appreciable margin, your trump card. In case you are exhibiting an enormous quantity of income and speedy development, all different sins are forgiven.
It doesn’t matter when you’ve got an inexperienced group, a horrible product or a doubtful market. In the event you can present that you’ve got cash coming in and rising at 9% or extra week over week, you’ll elevate cash.
There’s a hierarchy by way of what kind of traction helps:
- Revenue. In case you are cash-positive and rising quickly, you in all probability don’t even want enterprise capital — but when elevating money helps you develop even quicker, you’re in an ideal place.
- ARR. In case your annual recurring income is rising quickly, you’re in luck. Recurring revenues and SaaS dynamics imply that you’re onto one thing.
- Lively customers. In the event you’re rising your variety of customers exponentially, with out essentially figuring out learn how to monetize them, that’s nonetheless a formidable feat. In the event you can present which you could construct an enormous, sticky viewers, you’ll be able to in all probability discover a method to earn cash off that down the road.
- Signal-ups. In the event you’re seeing enormous development within the variety of sign-ups to your services or products, however they aren’t producing income or sticking round, there’s nonetheless worth in that — though your traction slide needs to be paired with a strong “How is that this going to earn cash?” slide.